What is a gimmick
A gimmick is something that is not of real value used to attract attention, usually to get you to buy something.
The gimmick therapy
Massager gun marketers created the gimmick therapy percussion massage by modifying therapeutic vibration devices to create mini jackhammers. The gimmick is that this increases penetration and adds the benefits of conventional massage. The reality is doing this actually reduces the effectiveness and makes it a lot more dangerous.
Gimmick "knock offs"
Percussion massage is a gimmick, but with massage guns becoming a fad thousands of manufacturers with no real interest in making serious therapeutic equipment are using this gimmick to flood the market with poor quality immitations that are even less benefit.
How marketers sell you on this gimmick being valuable
Percussion massage: the gimmick therapy
The false claims made by massage gun marketers
How marketers misrepresent scientific evidence about the effectiveness
Massage gun safety concerns
The alternative to massage guns
Appendix: how to tell the difference between a percussion and vibration massager
Appendix two: example of a trial of Theraguns where the scientists used a damper to reduce percussion and increase vibration
Appendix three: how we have delivered effective quality massagers at very reasonable prices